THERE HAS NEVER BEEN A BETTER TIME TO START AN ONLINE BUSINESS!

Tangible has helped hundreds of startup founders launch and grow their businesses through a tested curriculum that started in person.


With online sales hitting record-level highs, there has never been a better time to start an ecommerce business.


COURSE INCLUDES

  • 125+ training videos in 24 sections plus templates,
    links, resources, and DIY instructions
  • Access to the Tangible e-Commerce Network group
  • Curriculum designed by successful e-commerce founders and taught by over 20 experts
  • Tangible exclusive discounts to major brands

COURSE CONTENT

• Business Foundations
• Contracts + Intellectual Property
• Product Ideation + Validation + Development
• Sourcing
• Manufacturing
• Packaging
• Shipping
• Website + Shopify
• Customer Personas + Audience Segmentation
• Launch Strategies
• Brand DNA

• Marketplaces + Marketing Strategy

• Breakthrough Brand Experience
• SEO + Content Creation
• Kickstarter
• Amazon
• Email Marketing
• DIY Video Ads
• Digital Advertising
• Google Advertising
• Facebook + Instagram Advertising
• Organic Social Media
• Influencer Marketing
• Retail + Tradeshows


REAL EXAMPLES

Step-by-step videos that show you how to build up your business from A to Z.

REAL INSTRUCTIONS

Actionable takeaways
based on the experiences
of successful founders.

REAL TECHNIQUES

Proven processes and
strategies taught by 20 ecommerce experts.

JJ Steadman

Co-founder of Bobelo

“If you have an idea or a product that you are selling or not yet selling, if you’re not sure what to do or where to start your store, or really where to begin at all then Tangible is for you."

Tess Hoopes

Founder of Döz

“Tangible was the single best thing I did for my business in 2019. I doubled my revenue and learned something in every lesson that I could apply to my business that day. ”

Kim Christenson

Founder of Loom Journal

“People ask if Tangible is worth it. We think they're undercharging. We get the help we need through lessons and mentors on topics like manufacturing, packaging, email marketing & more."

WHAT ARE YOU WAITING FOR?

Learn how to develop and source a product, launch a business, acquire customers, and scale! With expert direction to help you along the way, you can finally launch the business you’ve been dreaming about for years!

UNLOCK ACCESS

to Tangible School


Get lifetime access to lessons, videos & resources.

Plus discounts on future course material.


What a deal. 

$

199

/ one-time fee

WHAT YOU GET

  • Lifetime access to all the content in this course (that’s
     over 125 video lessons!!!)
  • The skills to develop and source a product, launch a
    business, acquire customers, and scale
  • The best e-commerce knowledge organized all in one
    place
  • Access to the Tangible e-Commerce Network group for
    ongoing help and networking

ONE LAST THING...

We’ve been in your shoes and know how much time and money can be saved when starting a business by having the right information and guidance. So, if you want to start or grow your business and bring in extra money or quit your day job then Tangible is for you!


Our team is looking forward to working with you!

COURSE SYLLABUS

Business Foundations:

  • Choosing a Business Entity
  • LLC Deep Dive
  • C-Corp Deep Dive
  • S-Corp Deep Dive
  • Where to Register Your Business
  • Control Your Cap Table
  • Equity Splits & Vesting
  • Buy-Sell Basics
  • Rights of First Refusal
  • For Cause Repurchase Rights
  • Drag Along Rights

Contracts + Intellectual Property:

  • What Is A Contract?
  • Contract Checklist
  • Boiler Plate Terms
  • Enforcing A Contract
  • Common Contracts For Startups
  • Intellectual Property
  • Trademarks
  • Copyright
  • Trade Secrets
  • Patents
  • Contracts + IP Summary

Product Ideation + Validation + Development:

  • Concept
  • Validation
  • Development

Shipping:

  • Shipping Intro
  • Getting Started
  • Rates + Carriers
  • Creating Efficiencies
  • Shipping Programs

Sourcing:

  • Introduction to Sourcing
  • Finding the Right Manufacturer
  • Google
  • Know a Guy?
  • Alibaba
  • Supply Chain Management Agencies
  • Pre-Quoting Docs
  • Sampling
  • Documents+

Manufacturing:

  • Manufacturing Management
  • Quality Control
  • Logistics
  • Monday.com

Customer Personas + Audience Segmentation:

  • Audience Segmentation
  • Walkthrough
  • Surveys

Packaging:

  • Packaging Design + Retail Store Fit
  • What Message Your Packaging Tells
    Consumers
  • The Changing Landscape of Retail + D2C
  • Images Evoke Emotion
  • Packaging Summary

Launch Strategies:

  • Launching Organically
  • Launching with Amazon
  • Launching with Paid Ads
  • Launching with Kickstarter

Marketplaces + Marketing Strategy:

  • Marketplaces
  • Marketing Strategy

Brand DNA:

  • Why Talk About Your Brand DNA?
  • Start with Your Why?
  • Who are You?
  • Defining Your Brand DNA
  • Determining Your Missions and Values

Website + Shopify:

  • Why Shopify
  • Shopify Intro
  • Setting Up Your Store
  • Working with Products
  • Configuring Settings
  • Analytics + Reporting
  • Shopify Apps
  • Third Part Apps
  • Launching Your Store
  • Order Fulfillment
  • Marketing + Promotion
  • Getting Help
  • User Experience

Breakthrough Brand Experience:

  • Breakthrough Brand Experience
  • Why Should You Care About Brand
    Experience
  • What Does (and doesn’t) Breakthrough
    BX look like?
  • Breakthrough BX Business Results
  • Designing Breakthrough BX
  • Breakthrough BX Next Steps

SEO + Content Creation:

  • Content Strategy Overview
  • SEO: Intro + Keywords
  • SEO: Text, Images, Tags
  • SEO: Authority, Referring Domains,
    Social Proof
  • Developing a Content Strategy
  • Blog Best Practices
  • Creating Content

DIY Video Ads:

  • Welcome to Online Advertising
  • 6 Types of Video Ads
  • Ad Types vs Creative Vehicle
  • 1 – Product Demo DIY + Example
  • 2 – Case Study DIY + Example
  • 3 - Social Proof DIY + Example
  • 4 - Lifestyle DIY + Example
  • 5 - Unboxing DIY + Example
  • 6 - Closer DIY + Example
  • Videography 101
  • Variation / Mix & Match

Amazon:

  • Amazon Overview
  • Getting Started: How Amazon Works
  • Building & Optimizing Product Pages
  • Amazon Advertising & SEO
  • Product Positioning
  • Market Research
  • Operations
  • Amazon Summary
  • Bonus: Coupons, Promotions, Reviews & More

Email Marketing:

  • Why Email Marketing?
  • Email Strategy
  • Email Best Practices

Influencer Marketing:

  • Getting Started: What is Influencer
    Marketing?
  • How to do Influencer Marketing
  • Example Campaign

Digital Advertising:

  • Getting Started: Inventory & Ad Spend
  • Cost Per Acquisition
  • Conversion Rate

Google Advertising:

  • Intro to Google Ads
  • Google Search Keywords
  • Google Account Structure
  • Google Account + Campaign Buildout

Facebook + Instagram Advertising:

  • Intro to Facebook Ads
  • Setting up Business Manager
  • Building an Account Structure
  • Auction Economics
  • Audience Research
  • Building MOFU and BOFU Ad Sets
  • Building TOFU Detailed Targeting Ad
    Sets
  • Lookalike Audiences
  • Creative Concepts
  • Facebook Ad Options
  • Creating Ads in Facebook
  • Launching Campaigns
  • Analyzing Results
  • Manual Optimization
  • Common Mistakes
  • Scaling Your Facebook Ad

Organic Social Media:

  • Organic Social Media Strategy
  • TikTok Tips + Tricks

Retail + Tradeshows:

  • The Changing Landscape of Retail + D2C

Kickstarter:

  • Crowdfunding Best Practices

© Tangible School